Sustainable consumption and sustainable development are the two areas of action with the signifi cant infl uence on each state’s economy, especially the developed one. Sustainable consumption does not have to mean lowering the intensity of consuming – it should be rather connected with effi ciency. In the defi nitions of sustainable consumption and development there are particularly emphasized the element of future and protection of living environment. For this purpose we should introduce and implement the policy of pro-ecologic education and educating citizens about the issues concerning selection of products and services and their impact on the environment. Sustainable consuming is also just, intergenerational and intragenerational using of the Earth’s resources considering abilities of absorbing and neutralizing implemented substances and waste. Otherwise there occurs air pollution, soil contamination, decrease of fresh water quantity, accumulation of waste, increasing economic and social disproportions, thus lowering of ecologic safety and deterioration of living conditions.