Objectives:
The aim presented in this article is to understand the perspective of entrepreneurs from the Warmian-Masurian Voivodeship on the labor market, in particular on the labor supply and other conditions of running a business in the context of the increasing demand for candidates for the armed forces and the related competition for employees.

Material and methods:
The authors identified a gap in the impact of changing social, economic, and geopolitical conditions on entrepreneurs' activities. To understand the entrepreneurs' perspective, an empirical method was used – a diagnostic survey, a survey technique (CATI). 101 respondents from the Warmian-Masurian Voivodeship participated in the pilot study.

Results:
The study results indicate difficulties in business operations, including a shortage of qualified and dedicated employees, high labor costs, and frequent changes in legal regulations. This shortage of candidates, emphasized by entrepreneurs, is linked to the intensification of competition for employees with public organizations, including the armed forces. In response, entrepreneurs are implementing changes to their personnel policies to attract and retain employees within their organizations. Entrepreneurs experience the military's impact on the labor market to varying degrees. Some experience this impact through increased competition for employees. This is particularly noticeable in municipalities where a military unit is stationed or located in close proximity.

Conclusions:
Identification of changes in the conditions for conducting business activity in connection with changes in the security environment will allow for the search for solutions that will balance economic, social, and defense aspects in the area of the state's economic policy.