Intercultural aspects of innovation management on example of innovation adoption in Eastern European countries
Politechnika Częstochowska Wydział Zarzadzania
Data nadesłania: 01-09-2022
Data ostatniej rewizji: 29-05-2023
Data akceptacji: 06-06-2023
Data publikacji: 29-07-2023
Autor do korespondencji
Aleksandra Radziszewska   

Politechnika Częstochowska Wydział Zarzadzania
JoMS 2023;51(2):452-467
The study aims to examine the relationships between the different national culture dimensions presented by Hofstede and innovation data by selected Eastern European countries to analyze which characteristics of national culture dimensions contribute to the improved innovation adoption.

Material and methods:
In order to analyze the proposed relationship between national culture dimensions and innovation the secondary data have been used. The independent variables for this study are Hofstede’s cultural dimensions. The scores for each of the five dimensions have been used in the model. The Global Innovation index from 2021 was used as the dependent variable for this study. Multiple regressions were used to identify the relationship between the independent variables (Hofstede’s culture dimensions) and dependent variable -The Global Innovation index.

Higher values of long term orientation, individualism and uncertainly avoidance have a positive impact on innovation. On the other hand, the proposed relationship between power distance and innovation as well as masculinity and innovation were not confirmed and require further research.

The study has achieved a part of its main research goal in proving that the proposed relationships between some national culture dimensions and innovation hold true for Eastern Europe countries. In addition, the study has also opened some new questions regarding the relationship between masculinity and power distance and their influence on innovation adoption that require further research. One of the propositions for future research would be to enlarge the number of national cultures taken into the sample and try analyzing different clusters of national cultures.

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