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ORIGINAL PAPER
Communication and organizational culture in modern enterprises
1
Cardinal Stefan Wyszyński University in Warsaw
2
Rzeszów University of Technology
These authors had equal contribution to this work
Submission date: 2025-04-26
Final revision date: 2025-10-23
Acceptance date: 2025-11-17
Publication date: 2025-12-29
JoMS 2025;64(4):177-198
KEYWORDS
TOPICS
ABSTRACT
Objectives:
The aim of the article is to discuss the relationship between communication and organizational culture in modern enterprises. It focuses on how effective communication supports the formation and reinforcement of organizational culture, as well as how organizational culture influences communication within a company. The article also refers to the dimension of organizational culture in two companies: Google and Microsoft.
Material and methods:
The article presents a case study analysis of two companies: Microsoft and Google. It is a review-based paper.
Results:
Not applicable
Conclusions:
The considerations presented in the article confirm the need for an integrated approach to managing communication and organizational culture, based on transparency, openness to dialogue, and the conscious shaping of organizational values. Ultimately, it is the quality of internal and external relationships—built on a foundation of coherent culture and effective communication—that determines an organization’s ability to achieve sustainable growth and maintain a competitive advantage.
The aim of the article is to discuss the relationship between communication and organizational culture in modern enterprises. It focuses on how effective communication supports the formation and reinforcement of organizational culture, as well as how organizational culture influences communication within a company. The article also refers to the dimension of organizational culture in two companies: Google and Microsoft.
Material and methods:
The article presents a case study analysis of two companies: Microsoft and Google. It is a review-based paper.
Results:
Not applicable
Conclusions:
The considerations presented in the article confirm the need for an integrated approach to managing communication and organizational culture, based on transparency, openness to dialogue, and the conscious shaping of organizational values. Ultimately, it is the quality of internal and external relationships—built on a foundation of coherent culture and effective communication—that determines an organization’s ability to achieve sustainable growth and maintain a competitive advantage.
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