Objectives:
The aim of this article is to identify factors and assess the level of strategic orientation of manufacturing companies operating in the agricultural machinery sector using a multidimensional model encompassing six areas: strategic planning, finance, innovation, production, product management, and sustainability.

Material and methods:
The study was conducted on a sample of 81 domain and industry experts representing manufacturing companies in the agricultural machinery industry. An expert research method was used, based on a proprietary survey questionnaire and a five-point rating scale. The analysis included calculating mean values ​​and synthetic indicators for individual dimensions of strategic orientation.

Results:
The research results indicate that the surveyed companies are characterized by a dominant long-term, hybrid orientation. The highest levels of strategic orientation were observed in the areas of production and strategic planning, while the lowest were observed in the area of ​​sustainable development. The results also revealed significant variation between the analyzed dimensions, indicating partial strategic inconsistency among the surveyed entities.

Conclusions:
The research findings confirm the multidimensional nature of strategic orientation and the need for its integration across various areas of enterprise operations. The research model used provides a useful diagnostic tool, allowing for the identification of both the level and structure of strategic orientation in manufacturing companies.