Objectives:
The purpose of this article is to identify the key factors shaping the competitiveness of enterprises from the perspective of the young generation of consumers belonging to Generation Z. The article also poses two research hypotheses:H1: the implementation of the principles of corporate social responsibility is one of the key factors determining the competitiveness of modern economic organisations, and H2: age diversity within generation Z is not significant in determining CSR as a factor of enterprise competitiveness.

Material and methods:
This article contains the results of a survey that was conducted in 2024/2025. People born between 1995 and 2012 (generation Z) and living in the Świętokrzyskie Voivodeship participated in the study. Exploratory factor analysis was used to verify the research hypotheses. It enables the identification of the main factors and explains the relationships between the studied variables. The number of factors was determined by using Cattell’s scree test and Kaiser’s criterion.

Results:
The study shows that consumers belonging to generation Z perceive the concept of corporate social responsibility (CSR) as an important factor in determining a enterprise's competitive position.

Conclusions:
The topic of this article concerns issues in the field of corporate social responsibility and the impact of this concept on the level of competitiveness of a company. The obtained results of the own research confirm the set research hypotheses and clearly indicate that young consumers perceive the CSR concept as a factor influencing the level of competitiveness of the enterprise.