System of marketing strategies of enterprises in the market economy
 
Więcej
Ukryj
1
Kazakh-Russian International University Aktobe
Data publikacji: 30-06-2014
 
JoMS 2014;21(2):235–253
SŁOWA KLUCZOWE
STRESZCZENIE ARTYKUŁU
In this article the author examines the marketing strategy defines how to create a marketing system to attract and satisfy the target markets and achieve organizational goals. Decisions on important marketing strategy - product planning , marketing , promotion and price . Analyzed the characteristics of marketing strategy - as the formation of goals , achieving them, and solving problems of the manufacturer for each individual product , for each individual market for a certain period . Strategy formed the purpose of industrial and commercial activities in full accordance with the market situation and the possibilities of the enterprise.
eISSN:2391-789X
ISSN:1734-2031