Objectives:
The aim of this article is to analyze the social perception of AI among people aged 60+ and identify the educational and social factors shaping their knowledge and attitudes towards this technology.

Material and methods:
The study employed a qualitative research strategy. Empirical data were collected through individual interviews with people aged 60 and over. The study sample consisted of 10 participants, including 5 women aged 60–68 and 5 men aged 62–70, who differed in terms of educational background and experience in using AI tools. The collected data were subjected to analytical induction, which made it possible to isolate the dominant ways of defining AI, sources of knowledge about it, experiences related to digital technologies and assessments of its social consequences.

Results:
The conducted research results in conclusions not only of a cognitive nature, but also of a practical and directional nature. Qualitative analyses indicate that the knowledge of the surveyed seniors about AI is based primarily on media messages and indirect experiences.

Conclusions:
Therefore, it is important to undertake systemic activities in the field of information and education aimed at developing the digital competences of seniors to strengthen their participation in technological transformation processes.