Objectives:
The article analyzes key threats arising from privacy violations in the name of cybersecurity and presents data protection strategies that can help achieve a balance between these two aspects. It highlights challenges related to mass surveillance, user profiling, and legal regulations concerning information protection. The aim of the article is to examine the dilemma between cybersecurity and privacy and to identify strategies that enable their effective balance.

Material and methods:
The article employs an analytical approach, including a literature review, an analysis of legal regulations, and case studies related to the conflict between cybersecurity and privacy. Available research, reports, and publications on personal data protection and digital environment regulations were analyzed. The study includes a statistical analysis of cybercrime trends, case studies of security breaches, and legal regulations aimed at finding a balance between security and privacy.

Results:
The results indicate a growing scale of threats such as phishing, ransomware, and data breaches, affecting both individual users and organizations. The analysis shows that cybersecurity measures often require extensive data collection, raising concerns about potential privacy violations.

Conclusions:
Cybersecurity and privacy can coexist through innovative technologies, appropriate regulations, and user education. Limiting mass surveillance requires minimizing data collection and advancing anonymization techniques. International cooperation is essential for effective data protection and combating cybercrime.