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Analysis of the Influence of Gamification Elements in Sales Managers Internship
| 1 | Uniwersytet Gdański, Wydział Zarządzania |
CORRESPONDING AUTHOR
Submission date: 2018-06-24
Acceptance date: 2018-10-04
Publication date: 2019-02-04
JoMS 2018;39(4):231–240
KEYWORDS
TOPICS
ABSTRACT
Objectives:
Analysis of the Influence of Gamification Elements in Sales Managers Internship.
Material and methods:
Case study, literature analysis, Net Promoter Score, questionnaire.
Results:
Correlation between gamification mechanisms and employee engagement.
Conclusions:
The purpose of this publication is to present example of using gaming mechanism in practice program created for sales managers in insurance company. Final result analysis and questionnaires at the end of each group showed that there are important differences in final effect between module which had only one gaming mechanism and module with many gaming mechanisms at the same time. The more gamified module resulted the better final rating. During evaluation by NPS (Net Promoter Score) method, employees pointed out gamified modules are much more attractive despite off bigger difficulties and time limits. They were choosing gamified modules as the best, much more often than the others.
Analysis of the Influence of Gamification Elements in Sales Managers Internship.
Material and methods:
Case study, literature analysis, Net Promoter Score, questionnaire.
Results:
Correlation between gamification mechanisms and employee engagement.
Conclusions:
The purpose of this publication is to present example of using gaming mechanism in practice program created for sales managers in insurance company. Final result analysis and questionnaires at the end of each group showed that there are important differences in final effect between module which had only one gaming mechanism and module with many gaming mechanisms at the same time. The more gamified module resulted the better final rating. During evaluation by NPS (Net Promoter Score) method, employees pointed out gamified modules are much more attractive despite off bigger difficulties and time limits. They were choosing gamified modules as the best, much more often than the others.
REFERENCES (7)
1.
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2.
Dembińska-Cyran, I. i Hołub-Iwan, J., Perenc, J. (2004), Zarządzanie relacjami z klientem. ISBN 8372514305.
3.
Marczewski, A. (2015). Even Ninja Monkeys Like to Play. Wrocław. ISBN 9781514745663. ISBN 1514745666.
5.
Penc, J. (2008), Encyklopedia zarządzania – podstawowe kategorie i terminy. Łódź. ISBN 9788360902011.
6.
Reichheld, F. (2003). One Number You Need to Grow, w: Harvard Business Review (December 2003), ss. 8–10.
7.
Tkaczyk, P. (2012). Grywalizacja. Jak zastosować mechanizmy gier w działaniach marketingowych. Gliwice. ISBN: 9788324636242.
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