Analysis of the Influence of Gamification Elements in Sales Managers Internship
 
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Uniwersytet Gdański, Wydział Zarządzania
Publish date: 2019-02-04
Submission date: 2018-06-24
Acceptance date: 2018-10-04
 
JoMS 2018;39(4):231–240
KEYWORDS:
TOPICS:
ABSTRACT:
Objectives:
Analysis of the Influence of Gamification Elements in Sales Managers Internship.

Material and methods:
Case study, literature analysis, Net Promoter Score, questionnaire.

Results:
Correlation between gamification mechanisms and employee engagement.

Conclusions:
The purpose of this publication is to present example of using gaming mechanism in practice program created for sales managers in insurance company. Final result analysis and questionnaires at the end of each group showed that there are important differences in final effect between module which had only one gaming mechanism and module with many gaming mechanisms at the same time. The more gamified module resulted the better final rating. During evaluation by NPS (Net Promoter Score) method, employees pointed out gamified modules are much more attractive despite off bigger difficulties and time limits. They were choosing gamified modules as the best, much more often than the others.

CORRESPONDING AUTHOR:
KATARZYNA RACHWALSKA   
Uniwersytet Gdański, Wydział Zarządzania, Gospody 5b/47, 80-344 GDAŃSK, Polska
 
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eISSN:2391-789X
ISSN:1734-2031