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Success management in personal
development
1
| 1 | Wyższa Szkoła Gospodarki Euroregionalnej
im. Alcide De Gasperi w Józefowie |
Publication date: 2016-12-31
JoMS 2016;31(4):157–176
KEYWORDS
individualismtherapeutic culturelife coachingbusiness coachingself-helponline counsellingself-actualisationself-improvementcrisis solving
ABSTRACT
The paper reconsiders selected themes of the contemporary culture of individualism,
particularly related to the therapeutic discourse as analysed by Małgorzata Jacyno.
The subjects that are covered in the internet self-help and personal development
books constitute the crucial part of this discourse requiring further analysis. The
main difference concerns their online accessibility as well as peculiarities of the blogging
and e-commerce activities of the personal development consultants and business
coaches. Aforementioned themes concerning self-improvement, freeing oneself
of the conventional success oppression or life crises overcoming are presented within
the notion of success management. This notion undoubtedly needs further analysis
as a systematic offer on the personal development market as well as one of the scenarios
of individual self-identification involving mainly the realisation of the personal
internal potential despite any external circumstances and structural prerequisites.
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