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REVIEW PAPER
The Impact of Artificial Intelligence on Tourism Industry: A Marketing Perspective
1
WSGE University of Applied Science in Józefów
Submission date: 2024-12-11
Final revision date: 2025-06-29
Acceptance date: 2025-07-10
Publication date: 2025-07-17
JoMS 2025;62(2):450-472
KEYWORDS
TOPICS
ABSTRACT
The integration of Artificial Intelligence (AI) into marketing strategies has revolutionized the tourism industry by enhancing tourist attraction and engagement. This study aims to explore the impact of AI on tourist attraction from a marketing perspective, emphasizing how AI-driven tools and technologies are reshaping the ways destinations promote themselves and interact with potential tourists. By leveraging AI, tourism marketers can analyze vast amounts of data to identify trends, personalize marketing efforts, and predict tourist behaviors. AI applications, such as chatbots, virtual assistants, and recommendation systems, provide personalized experiences, improving customer satisfaction and loyalty. Additionally, AI-powered analytics enable marketers to optimize campaigns, targeting specific demographics with tailored content. The findings will contribute to a deeper understanding of how AI can enhance marketing strategies, offering practical implications for tourism stakeholders aiming to harness AI for competitive advantage.
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| eISSN: | 2391-789X |
| ISSN: | 1734-2031 |
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